I AM BRAZUCA
Every edition of the FIFA World Cup tournament had it’s own match ball and Brazuca is the official match ball of FIFA World Cup 2014 in Brazil. The ball was the centre of attention during the event and DDB took that insight literally into the digital campaign. The ball is placed in the centre of every chapter while scrolling through it. My role was to support the design team by delivering the mobile designs for this campaign. All production work and 3D cinematics were done by MediaMonks.