WHO IS NOTASSO?

For this campaign, we created Notasso, a street artist from Barcelona. We created an app where Notasso makes personal art for the fans, on his Galaxy Note. The portraits he creates had to look like something a real street artist would make. We designed a style that consists of multiple components that blend together well in the final result and has a “digital graffiti” feel to it. We used special face recognition software that automatically selects an appropriate photo. By randomly adding different shapes and objects to the artwork, we further ensured the uniqueness of each portrait.

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TRAILER

USER JOURNEY

ILLUSTRATIONS

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