THE NEXT NATHAN DRAKE

The world’s first game character audition on Facebook. Contestants could join and win the competition by naming theirselves, moving and talking like Nathan Drake. The judges were Elena, Scully and Nathan Drake himself from the Playstation exclusive game title Uncharted 3. To achieve the same look and feel of the game we used a mixture of textures and brushes and worked closely with Naughty Dog Studios from Santa Monica to shoot CGI material exclusively for this campaign.

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TRAILER

USER JOURNEY

THE WINNER

MORE WORK